The first film magazine cover i am going to analyse is the Harry potter 7 edition of the empire magazine. Empire is one of the most popular and celebrated film magazines. Film magazine front covers create a hype about a movie - dramatic-looking imagery with well-known actors on the front cover will entice an audience to want to know more about it. Front covers will often contain positive quotes about the film or quotes from the actors in it, which further creates a interest and brings in a wider audience.
This magazine incorportates the realease of the Harry potter film, a worlde wide event which targets a global audiance. The Mast head follow the traditional path of empire magazine fonts, using the usual red colour skheme. There is a large strap line accros the top were it self explanets the quality and features of the magazine. The magazine uses clever sell lines to create an exciting teaser for the upcoming film using strong subheadings such as 'heroes' and 'legends'. There is a clver catch line 'friendships shatter, evil units' wich replictes with the shattered glass were the key essentail characters refections are visible. This arrangement along with the Bold Yellow text saying ‘Friendships shatter’ and broken glass connotes that the friends are falling apart. The other slab of broken glass contains a reflection image of Ralph Fiennes character ‘Lord Voldemort’ who however is not looking in the camera lens, is looking up towards Harry Potter connoting that he is engaging in battle against Harry Potter. All character looks fierce and angry.
The main image is of Harry potter witch is an important key to the magazines success as they are using daniel ratcliff to sell the magazine. The lighting in all photos is used effectively to show the extent to all facial expressions and detail on their faces along with make up. There is a range of puffs used to appeal t the audiance using sharp buzz words such as 'must see' and 'best'. The clever use of yellow contrasts against the dark magical house style which makes sure the important information to be read is noticable.
The Poster i am going to compare the harrypotter marketing cover with is the thrilling will smith performance in I am legend. I chose this cover as it compares with the layout iudeas i would use to promote my film through a magazine. The genre of the film is cleverly portrayed by the dark mistic background. Again the magazine used if the empire so the traditional housestyle is shown with the red mast head. however a further use of red is shown for the subheadings as it conotates danger and death relating to the thrilling storyline. The use of Props in these poster are important as in Hp7 a wand is clearly visible showing that the film had magical relations, in this case a gun is used to show the film consists of a more serious scary nature. The strap lines follow the same marketing path using buzz words such as 'bestever'. The Subheading is of the films title 'i am legend' the word legend is highlighted for extra audiance appeal witch relates with the highlighted headings witch are gong to gain the audiances attention. The magazine mainly uses its main image to sell the magazine and sell the upcomging film. the clever postioning of the image does not reveal much however the facial expression, gun and mist entitles that the film consist of a gripping tense story. the magazine cleverly shows this wich is important when transfering the films appeal to a large audiance. Diffirent techniques were used for this cover as with harrypotter a guaranteed sell out is expected as a world wide recognistion of daniel radlciff quickly informs the audiance what the film is about. Although Will smith is clearly visble and wellknown more information is needed on the cover. 'in newyork for will smiths epic scifi horror'
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