Synergy between trailer/cover/poster

Synergy is the empire of a media marketed product. It creates a greater audience and allows audiences to get involved with the whole idea of the film, especially one such as Harry Potter. Harry potter appeals to a world wide audience of all ages which renders the fact that harry potter hit the nail on the head when it comes to a marketing camping. In March 2011, the first preview for Harry potter and the deathly hallows part 2 was released showing new before seen footage of the upcoming production. The first US poster as released on march 28th with the caption 'it all ends here' initiating the marketing campaigns greatest catchphrase. The phrase was repeated on many other posters which heightened the appeal from viewers as the reality of the trilogy ending took its toll. Another important aspect of the product marketing camping is the actors themselves. They have became iconic figures throughout the trilogy. During the MTV awards Emma Watson on June 5 2011 presented a sneak peak of the film.

Synergy is an important aspect of any marketing campaign. It is the baseline to the production, marketing and selling of any product. HPATDHP2 has been marketed through magazines, posters Ipod applications, and feature trailers which has allowed it to become one of the biggest blockbuster phenomenons to this day. The synergy created builds excitement and hype allowing further viewers and fans to be involved. Considering it is the final film builds further hype and fans see the merchandise as collectables as this will never happen again. The whole idea and character portrayed and created takes fan base to a whole other level, Harry potter has became a world wide recognized figure throughout the media world and the final build up to the film is topped off with the bold catchphrases reminding the audience that it is all coming to an end. 'IT ALL ENDS HERE', 'THE LAST CRUSADE', 'THE PERFECT FAREWELL'. they all consist of a piercing message which sticks with the audience making them want to savoir every piece of the end to a piece of many peoples childhood.

The marketing used through film magazines is very clever as the house style has changed to gold which creates a feeling of royalty and specialty highlighting the importance of this final film. The magazine has chosen to use an image of the actors as themselves instead of the characters they play. I believe the importance of this image is to show how the film and actors are so world widely recognized they can be shown as themselves and people will still know who they are.