Trailers consist of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to he film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than two and a half minutes, the maximum length allowed by theaters. Each studio or distributor s allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.
Some trailers use 'special shoot' footage, one of the most famous 'special shoot' trailers is that used for the 1960s psycho, which featured director Alfred Hitchcock giving viewers a guided tour of the bates Motel. Eventually arriving at the infamous shower. At this point, the soft-spoken Hitchcock suddenly throws the shower curtain back to reveal Vera Miles with a blood-curdling scream.
The People who create trailers often begin their work while the movie is still being shot. Since the edited movie does not exist at this point, the trailer editors work from rushes or dailies. The trailer may be created at agencies such as;
The Cimarron Group
MOJO
The Ant Farm
Aspect ratio
Trailer Park
Conventions
Reflective genre
Graphic captions - director's name, date of release, text related to the film
Non-diegetic music - this can help reflect the genre
Production company logo i.e. 2oth Century Fox or Paramount
Narrative enigma - this can help set the film up
Editing - Quick or slow depending on the genre to create tension, excitement or mood
Close ups - this will show off the stars in the movie
No comments:
Post a Comment