Poster campaign

This poster was the first poster released for the market campaign. It shows a picture of harry potter which is instantly recognized by the fans of the genre. The poster is very dark which contrasts with the trailer as it is also rather dark. The Warner brothers logo is displayed which is also is also shown in the trailer. The poster con notates magic and evil which also reflects in the trailer. Very little is relieved in the poster which makes the audience want to no more which they get from watching the trailer.The font style is the same which is easily recognized by the target audience. The Poster interprets the suspense created from the trailer which can also encourage the audience to want to go and visit the website link at the bottom of the poster, this builds synergy. Further production companies are shown at the bottom as well as in the trailer which is also a use of synergy. And there are also several other posters of the same layout however with different characters which may persuade the audience to look into it further by watch t.v spots or even more trailers.

This poster also contained the same use of synergy to promote the film and website supportive s. However this poster is more easily recognized as the image shows all three characters running through a forest which is also shown in the trailer. This can create synergy as the audience may visit the website links or re watch the trailer so that they can see the clip out of interest.

 The Harry Potter  Poster campaign is consistent throughout each poster as it initially highlights too the audience that it is Harry potter and that it is the final film by its caption 'it all ends here'. This indicates that the previous films have all been a build up to this finale and the emotional concept of harry the main character featured on each page shows that the story ends with a dramatic emotional twist.  For people who have read the book and know how the story ends, the action pact theme of Harry and Voldemort heightens the excitement of fans who have no read the book and await the final conclusion to the trilogy. The background consists of the dark blueish greens, which in this case connotates the 'killing curse spell'. The overall aim of this poster is to create suspense and excitement as it is the final build up through the trilogy and it will all end in a vicious battle. The film is split up into two parts, that is why i have chosen the third poster from part 2. The theme of it is completely different from part 1 as the idea of the battle is clearly shown. If you focus on Harry you can see he is bruised and scared from the battle indicating that in order for him to triumph over evil, it will be a challenging and hard task. Overall the posters main effect is that it does not even need to display the films complete title. It simply show, 'hp7pt2' and then the heading  'It all ends 7.15' The simple phrase of it all ends is a powerful statement as it is a world wide phenominum and it will be an emotional end for it's fans.