Marketing a film

The purpose of trailers to market a film are to gain a sense of excitement and prosperity as it gives the audience a sneak peak of the films content. The film trailer can in some cases be the main determiner to the cinema attendance for a film. The aspect of film trailers is to leak short clips from the actual movie to make the audience want to see more and gain a higher cinema attendance and more attraction to the film. It is important to make sure that a happy medium is selected for a trailer as enough needs to be relieved to fill the audiences cinema appetite, but also not ruining the film by including all of the films best bits. The average running time for a film trailer is two minutes which allows the plot of the film to be reviled so the audience can gain a relative understanding. Opinions are normally decided by watching a film trailer, as different techniques can be used to create a successful tease. Some Producers specify in keeping the trailers short and simple as hey do not want the movies content to be reveled at such an early stage, however unless there is well know actors or directors the movie may not gain as much attention. Other producers make the trailers explosive and intense to drag the audiences mind into the motion picture, aiming to etch the films name into the core of their mind.
Another way in which film industries market their films is by using successful film magazines such as Empire and Premier. Using these highly rated magazines attracts an immense amount of attention as the audience are easily influenced by this as they rely on these magazines for the information on the successful new films soon to be released. Movie magazines are placed in a range of places such as shop shelves all across the world which makes the audiences attention hard to miss as the movie is practically forced down their throat after the amount of times they have seen it.
Posters are another way in which are marketed across the world as months before the premier, bus stops, cinemas, restaurants, shops, malls mainly everywhere, movie posters are displayed. It is impossible for the audience to miss them as they cant even take a drive in the car without a twenty foot tall film advertisement swallow their vision. Posters work towards the promotion of films through trailers as the characters or images seen in the trailer are remembered and related to when the posters are seen. The posters re market the film as the audience remember the trailer and experience the excitement and suspense for the film.